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With line of cannabis edibles featuring flavors like papaya and soursop, Kush Groove hopes to connect with Ca

www.masslive.com September 16, 2021
With line of cannabis edibles featuring flavors like papaya and soursop, Kush Groove hopes to connect with Ca

Before they even get a cannabis dispensary open, the two Massachusetts men behind Kush Groove are entering the market with a line of edibles inspired by fruit flavors native to the Caribbean.

Ten years ago, Marcus Johnson-Smith and Michael Pires started Kush Groove, selling cannabis clothing and accessories.

They wanted to join the market as entrepreneurs because they love to indulge in the cultural elements of cannabis, like music and food.

Now that adult-use cannabis is legal, they’re shifting to open dispensaries in Cambridge, Boston and Brockton as economic empowerment applicants, Johnson-Smith said.

But first, they’re launching a line of edibles in partnership with Revolutionary Clinics in hopes to connect with local consumers who hail from the Caribbean.

Kush Groove’s “Slow & Steady” edible gummies are expected to hit the market later this fall with four flavors: lulo, soursop, papaya and passion fruit.

“I haven’t seen something for what we’ve developing.

I think the branding and the story we’re developing around this product is really about connecting with folks who are indigenous to the Caribbean area because there’s a huge population of folks in this region, in the Greater Boston region, that are from that area and we just want to use that story of this product to really connect with them,” Johnson-Smith told MassLive.

Both Johnson-Smith and Pires grew up in Greater Boston neighborhoods with mixed cultures and got to know people from the Caribbean.

As an adult, Johnson-Smith has traveled to the Caribbean often, he said.

“We’re just local guys, grew up in Cambridge and Boston, who have a love for cannabis and this is just one way to express our love for cannabis and the culture,” Johnson-Smith said.


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